Create a strong brand for your gym

Did you know that brands began as a stamp used on cows to distinguish one herd from the other? Today brands have evolved in to a differentiating factor between businesses, persons and products. A brand is more than a logo, name or slogan. It encompasses a personality, emotions and an identity. To build a brand

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Introducing BoxChat with Al and Jaimie

BoxChamp’s new podcast   We are eager to announce that BoxChamp is launching their new podcast, BoxChat with Al and Jaimie, this week! Our hosts Alan Foulis and Jaimie Mackenzie will be speaking to you about anything fitness and CrossFit. We will also have guest speakers come chat with you about gym management and affiliate

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Come in, it’s The Open

The CrossFit Open is finally here   The Reebok CrossFit Open starts this Thursday 22 February and will run until 26 March. The open is the first set of competitions, which determine what athletes and teams will make it to the Regionals and the CrossFit Games. This is not, however, the ultimate goal for most

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Merchandise – clutter or cash

Have you ever walked into a store that is completely overwhelming, where the merchandise is randomly placed and cumbersome to sort through? It puts you off buying anything, right? On a daily basis, you will have gym members walk through your door. Each person is a possible new sale that can be lost or gained

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Running your business like a boss

Starting a business is a dream for many who seek to be their own boss and have the freedom to make their own schedule. Even though owning your own business will be an amazing experience, there are a few slip-ups that are common among new business owners: Being a leader Many new owners find it

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Greening your gym

Collective actions can make a big impact. Here are some tips on how to make your gym more environmentally friendly:   Cleaning materials Cleaning materials are full of harmful chemicals that contaminate our water, air and soil. When purchasing cleaning supplies, try to buy items that are certified by the EcoLogo, Green Seal or other

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Setting goals for the year ahead

  It’s a new year and you have new opportunities to grow and improve your business. Just like goal setting is an important part of our workout regime, so is goal setting an integral part of business. It helps us direct our energy, spot opportunities, maintain motivation and most importantly sets milestones. Any goal we

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Be the centre of attention

Free t-shirt for new members Give out a free branded t-shirt to new members. Your members are walking advertisers for your gym in their neighbourhoods. The more your brand becomes exposed, the more it will be recognised. Outdoor workouts Take the WOD outside. Showcasing your amazing coaches and enthusiastic members in a park or on

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Pros of having a member app

One of the products included in your BoxChamp package is a member app. This app will be beneficial for both you and your gym members for the following reasons: Booking: Members can book their classes with the BoxChamp app. This makes it easy Checking-in: Gym members can check in to your facility with their QR code

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Strategies for gym success

Here are three quick tips on things you need to think about before you open your new gym: Know your hood Do some research in the area where you want to open your new gym to find out the potential number of members you can sign. If there are gyms similar to yours in your

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