Create a strong brand for your gym

Did you know that brands began as a stamp used on cows to distinguish one herd from the other? Today brands have evolved in to a differentiating factor between businesses, persons and products. A brand is more than a logo, name or slogan. It encompasses a personality, emotions and an identity. To build a brand

Read More

Introducing BoxChat with Al and Jaimie

BoxChamp’s new podcast   We are eager to announce that BoxChamp is launching their new podcast, BoxChat with Al and Jaimie, this week! Our hosts Alan Foulis and Jaimie Mackenzie will be speaking to you about anything fitness and CrossFit. We will also have guest speakers come chat with you about gym management and affiliate

Read More

Come in, it’s The Open

The CrossFit Open is finally here   The Reebok CrossFit Open starts this Thursday 22 February and will run until 26 March. The open is the first set of competitions, which determine what athletes and teams will make it to the Regionals and the CrossFit Games. This is not, however, the ultimate goal for most

Read More

Merchandise – clutter or cash

Have you ever walked into a store that is completely overwhelming, where the merchandise is randomly placed and cumbersome to sort through? It puts you off buying anything, right? On a daily basis, you will have gym members walk through your door. Each person is a possible new sale that can be lost or gained

Read More

A Brief History of the CrossFit Games

CrossFit. The ultimate test of fitness. USA   What started as a gathering of friends and a barbecue has rapidly become a major, international sporting event. Considered the ultimate test of fitness, the Games has seen an incredible rise, not only in popularity and as a business, but also in the abilities of the competitors

Read More

Managing Leads & Members

Do you remember the girl that came into your gym 4 weeks ago, who was thinking about joining? The one that left her email address on an old flyer. What about that guy who was looking for a family package, can you recall when (or if) you sent him his follow up email?   Let’s

Read More

Speak to us